Do not incite witch hunts or doxx anyone. Do not attack/harass other users, even if you feel they’ve broken a rule. No racism, sexism, homophobia, or anything similar towards anyone. Please also check out /r/Elsagatereposts to see if you have a commonly reposted screenshot. The majority of the live-action videos are made in Russia and the animations in India. Others believe that it started as a project for maximum revenue, and has now derailed into bizarre competition. For example - some believe, controversially, that it is a form of communication used by child pornographers others believe that it is to appeal to children for maximum ad revenue. The reasoning for the existence of these varies.
#ElsaGate refers to a wave of videos being produced by different channels, containing pop culture characters (typically Western) that are shown doing bizarre and usually violent / sexual acts.
